Press Release Writers
When you are looking for press release writers you need to find someone who knows what they are doing. Here are five things you need to look out for when you hire custom press release writers.
- The purpose of a press release is to target the media and give your business exposure. When you hire a custom press release writing service you need to find someone who is experienced and educated with public relations, preferably degreed. This will help you get a custom press release writer that will never say something about your business that is bad for your image.
- A custom press release writer that is not experienced with press releases will write poor quality and not achieve any results for your business. If you are sending custom press releases to 100 bookstores to announce your new book so you can set up book signings and you don’t get any responses, chances are good the press release was no good. The problem is that you cannot go back and change it because it is already out there.
- Press release writing services often provide errors and problematic documents. You may not be the best at spelling, which is why you hired the company in the first place. You may send out the custom press release to media outlets and find you are being made fun of rather than getting the exposure and customers you were hoping for.
- A custom press release writing service often targets the wrong audience. You may find that customers are not coming to your online business or event for more than five seconds and then they are leaving. This is a good sign the target audience was the wrong one and people are not interested in the product or service you offer. This means the custom press release was not clear to the public about the products and services your company provides.
- Some custom written press releases are all wrong. They may give the wrong dates of events and find people show up the day before. Most people usually won’t come back the next day when a date is incorrect or changed. Some press releases are incorrect altogether about an event. You might be having a buy one get one half off sale and the custom press release may tell people everything in the store is half off. Things like this are very disastrous.